Why social media can make you a better investor

New research shows that 70% of affluent US investors have made an investment decision based on information they have learned from social media; 34% use social media specifically to help inform their personal finance and investment decisions. Even for High Net Worth individuals with more than $1m in investable assets, 25% seek investment advice from social media.

The report, from Cogent Research, is based on a survey of 4,000 US investors with more than $100,000 in investable assets and shows the growing importance of social media in growing wealth.

Up-to date financial information at your fingertips

Whether you’re an experienced investor or just starting out, what studies are showing, is that just with other purchases, potential investors are integrating social media as part of the sources they turn to when making purchase decisions.They also want to touch base with financial advisers and companies via social media on a regular basis if they are doing business with them.

At BT we work hard every day to deliver up-to-date information on super, insurance and investments for our clients and potential clients via our social media channels.

BT and Social

Watch Sam – BT’s social media community manager talk about how and why we do what we do on our social channel and how that can help you prepare for your best financial future.

Disclaimer

Past performance is not a reliable indicator of future performance. The information and any advice in this publication does not take into account your personal objectives, financial situation or needs and so you should consider its appropriateness having regard to these factors before acting on it. This article may contain material provided directly by third parties and is given in good faith and has been derived from sources believed to be reliable but has not been independently verified. It is important that your personal circumstances are taken into account before making any financial decision and we recommend you seek detailed and specific advice from a suitably qualified adviser before acting on any information or advice in this publication. Any taxation position described in this publication is general and should only be used as a guide. It does not constitute tax advice and is based on current laws and our interpretation. You should consult a registered tax agent for specific tax advice on your circumstances.