Why social media can make you a better investor

New research shows that 70% of affluent US investors have made an investment decision based on information they have learned from social media; 34% use social media specifically to help inform their personal finance and investment decisions. Even for High Net Worth individuals with more than $1m in investable assets, 25% seek investment advice from social media.

The report, from Cogent Research, is based on a survey of 4,000 US investors with more than $100,000 in investable assets and shows the growing importance of social media in growing wealth.

Up-to date financial information at your fingertips

Whether you’re an experienced investor or just starting out, what studies are showing, is that  just with other purchases, potential investors are integrating social media as part of the sources they turn to when making purchase decisions.They also want to touch base with financial advisers and companies via social media on a regular basis if they are doing business with them.

At BT we work hard every day to deliver up-to-date information on super, insurance and investments for our clients and potential clients via our social media channels.

BT and Social

Watch Sam – BT’s social media community manager talk about how and why we do what we do on our social channel and how that can help you prepare for your best financial future.


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